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Article-5: Are You Hungry & Thirsty?
If So Try 3663.com
For the past 5-years, a team of Aucklanders
has been quietly buying thousands of dot com domain
names such as 3663, 6397, 2475463 and 8294. A new company
WordDial.com has spent more than $1 million on acquiring
the addresses and now owns "every commercially
relevant numeric dot com address for every imaginable
service and product."
What's The point? When you type the numbers
as web-addresses into an internet-connected mobile the
phone numbers spell food, news, airline and taxi. You
can then access information about national and local
businesses and products, as well as general information.
For example, when you connect to the food
site 3663.com, up-come choices such as supermarkets,
recipes, restaurants and home delivery. Under these,
you'll find individual businesses nationwide and locally,
which can include information from a phone number to
a web-site, to a brief blurb.
Information can be updated by businesses
around the clock. Each subscribing business will pay
from $100 per year for a local listing to $30,000 for
national coverage. "As a business tool, it's as
relevant and accessible to a small-town plumber as it
is to an international hotel chain," WordDial chief
executive Tony Mitchell said.
Other number-words WordDial own include
accommodation (it also owns accommodation in case you
are a poor speller), flowers, sport and antiques.
The business is financially backed by
Mr. Mitchell and three Wellington New Zealand investors.
It plans to target New Zealand starting now, followed
by Australia and the U.K. in 2005. But if you can access
the internet through your mobile phone, why not use
Google.com and search for your nearest pizza place that
way?
Because there will be limits on the amount
of companies who can subscribe to the service under
each heading, the number of subscribers would be limited
to a maximum of eight on each menu to ensure consumers
didn't have to wade through results, Mr Mitchell said.
WordDial has already received millions
of visitors to its mobile internet sites since it began
registering numeric dotcoms 4-years ago. "People
are actively searching for the topics on their mobiles,"
Mr Mitchell said. "And that's before the company
has even started promoting its mobile web sites."
Connecting to a site's home-page is relatively
cheap Vodafone charges 10c for a user to visit
an average mobile-internet site's homepage. WordDial
estimates 800 million people worldwide have a mobile
phone that can connect to the internet. It says 1.2
million New Zealanders have access to such mobiles.
WordDial will target potential subscribers before advertising
the product to consumers in September.
Reprinted with permission
& Copyright 2004 by National Business Review (NBR).
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